I read a very interesting article last week explaining why Microsoft were where they are today and why they have failed to make the most of numerous technological leads that they appear to have had over the years. The gist of the article is that it is down to the way the company is run – it has become far too committee based, the geeks aren’t allowed to develop things.
Now Apple on the other hand have a very different ethos – Sir Jonny Ives has recently said that they don’t aim to make money – just the best of anything – if that is then successful, and makes money, that is a bonus.
However, my concern is that Apple may be going the way of Microsoft. Money talks and Microsoft used to be able to buy their way out of trouble – that is not an issue for them at the moment and the once most valuable company in the world is now far from being this (it’s now Apple).
Apple have always been litigious, their current ‘spat’ with Samsung is the latest in a long line of court cases. And the ruling that Samsung should pay them $1bn in damages just seems too crazy to be right. I accept that protecting your designs and technology is important but this just appears bizarre! I particularly liked part of Samsung’s response to the ruling;
“it is unfortunate that patent law can be manipulated to give one company a monopoly over rectangles with rounded corners”.
I just hope that Apple don’t get to the point that they take their eye off the development ball to sue people.
What I have seen leaked about the new iPhone looks good – but is it really going to be so much better than the current Samsung’s? What I have seen of them suggests that they may well be ahead of Apple already! Are Apple taking their eye off the ball already?