I am increasingly becoming a grumpy old man – I make no apology for this, it comes to us all – and this is my time!
I have been known to be somewhat critical of retailers, it always annoys me when you go into a shop to buy something fairly substantial (expensive) and you know more about the product than the salesman! Car dealers are the worst example, but it is a general theme across retailing in my view.
There is one major exception though – Apple – they have completely nailed the shopping experience. Walk into one of their stores anywhere in the world and you will have a pleasant experience. The staff are friendly, helpful and not at all pushy. The last two items I have purchased from Apple stores have both been equally pleasant experiences – despite there being the best part of £1000 difference in price between them.
So why can Apple get it so right and other fail so badly? It may be that Apple demand knowledge of their staff, I don’t know, but their awareness of the product certainly enables them to converse intelligently with their customers – which is half the battle!
So a fantastic experience at Apple in Leicestershire High Cross Centre, which will ensure my return in future.