I am all for customer service feedback, as a grumpy old man it gives me the ability to complain at their request! I also feel it is important to give feedback – how can a business improve its service without? So, if I see a feedback form or similar I will invariably fill it in – both positively and negatively – I am happy to give credit where it is due!
So this weekend at Caffe Nero on Foreman St in Nottingham when my wife picked up a ‘how was your visit’ card I felt honour bound to reply! An added incentive to respond is the fact that they are offering to enter any replies into a draw for free coffee for a month, or an iPad (I like coffee, but the iPad would be the one!)
The card has a web address to go to and a survey entrance code – so should be simple to do. But sadly the codes (both the wife and I tried) do not work which is not a great way to impress your clients! We were able to give feedback using our reciept and a store code. But that is not the point, if you have a system it should work – especially if it is for customer feedback!
So, Caffe Nero, I claim my iPad!