Is blue the new green?

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Is it just me or is there some subtle colour changing going on?

Over the last 20 years or more being environmentally aware has generally been referred to as being ‘green’ – a sensible choice of colour I would suggest, as much of the earth is green and the environmentalists aim is to try to keep it that way! In recent years the term has become more mainstream and I would suggest does not (always) mean that you are ‘weird’ as well!

Consequently the marketing men latched onto this and added ‘green’ to products to make them sell to those with an environmental conscience (and those without but who wanted to appear so!). My Volvo for example has a green logo – to indicate one assumes, that it is a low emission car and therefore more friendly to our planet.

But it appears a change is afoot, especially if one considers some of the car brands, and their environmentally friendlier cars;

The main culprits;

Volkswagen – Bluemotion range (blue badge)
Mercedes – BlueEfficiency (blue badge)
Ford – ecomatic (with a blue colour for ‘eco’)
Vauxhall – ecoflex (eco in a greeny blue)
Toyota – blue badging on Prius and any hateful hybrid they produce
Fiat – ecodrive (it’s blue)
Hyundai – blue badges

BMW – EfficientDynamics (ok so no blue here – yet) – probably too busy making all their cars look ugly!

Ok, there are still some who still have green logos, but I am sure its only a matter of time before the marketing men change their colour schemes as well!

Seat – Ecomotive (it’s green!)
Renault – eco2 – and its green!
Skoda – Greenline (yes it’s green)
Volvo – edrive (green)

See what I mean? We are being turned blue! Surely this is just the act of some cynical marketing men – but what will happen when they get bored with blue, what will be the next ‘green’?

Should environmentalists now be referred to as being blue?

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One thought on “Is blue the new green?

    Paul Charlton said:
    August 26, 2011 at 12:58 pm

    Of course it could have something to do with the oceans needing to be thought about, not the green/blue/grey of the seas around our shores but those blue seas we seek in warmer climes.

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