Five years on – still a market leader?

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Amazingly it is five years ago that Apple changed the way we all interact with our phones. Yes there were smartphones before the iPhone, and they were very capable things – I used various Windows-based units and they could run lots of program’s much like the iPhone does – but the similarity ends there.

20120701-101954.jpgThe iPhone brought with it an idiot proof interface – having and using a smartphone was no longer the preserve of the ‘geek’ or ‘techy’. The beauty of the iPhone OS is that it just works – sounds really obvious to us all now, but those familiar with the old Windows mobile OS’s will remember the constant need for reboots or the crashes! Also the user interface was just plain clunky compared to Apples iOS!

So in five years the iPhone has made huge progress in its market place and is now able to offer the majority of the functionality that the old smartphones offered (but in a far more user-friendly manner). It has also been ‘copied’ by Google’s Android OS, this is a very capable system and now has some very capable hardware to run it on – and this is where I am going with this blog. Apple need the next iPhone to be very, very good. They are now constantly in the courts with Samsung trying to stop their phones being sold – and that can only be because they fear them!

From my recent trial of the new Samsung S3 I can see why, it is very good. The screen is larger than the iPhone 4, it is thinner, lighter and a much nicer shape (I am not a fan off the square sided 4 if I am honest, (I loved the 3GS).

So, much as I love my iPhone I am worried that if Apple don’t produce an awesome iPhone next time around they will lose the lead in the smartphone market which would be a very sad turn of events. So here’s hoping for a good one!


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