What’s in a name?

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Quite a lot it appears!

I have blogged twice in the last few days regarding what I initially referred to as the ‘Post Office’ – we all refer to that name when we talk about mail, parcels or counter services in my household and I thought most others did. But, I was wrong, and have been put right by the Post Office via Twitter!

Firstly, good on them for watching the ‘twitterverse’ and contacting people about their comments, that is how good customer service often happen these days. I have also been contacted by Royal Mail on the back of this and they are trying to resolve my issue – time will tell how successful that will be.

It does make you think though – we take certain names for granted , they become generic – like Hoover (although perhaps now it should be Dyson), Sellotape (sticky tape), Google (for doing an Internet search), postit’s (for sticky notes) – you get the idea.

Royal Mail and Post Office parted company from each other last April, so should we now refer to sending something through the Royal Mail as ‘mailing’ rather than posting from here in? Certainly the Post office were quite keen to inform me that mail was not their province any more – glad to be rid? I wonder?

Just goes to show how important it is to get your brand across to people – get it wrong and you can get blamed for something that isn’t your fault!

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