Sainsbury’s – good for West Bridgford?

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Last night Rushcliffe Borough Council approved in principle Sainsbury’s planning application for their new store on Wilford Lane. To be honest there was little doubt that it would be approved – sadly that is the way of things. However, will it actually benefit anyone other than Sainsbury’s?

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I am not a fan of the supermarkets, I believe they have a lot to answer for – and have certainly helped our high streets to the sad state that they are now in. My home town of Malmesbury is currently a few months behind West Bridgford in this process – I can only hope that it doesn’t go the same way.

Sainsbury’s have stated that they believe the store will give more choice to West Bridgford shoppers (which it will), but it must have a negative effect on the town centre shops, so how can it be good for the town? Their official line?;

Sainsbury’s predicts the supermarket will benefit the economy and “complement” the smaller shops 1.25 miles (2km) away in the centre of West Bridgford.

West Bridgford is a very healthy suburb from a retailing point of view at the moment. Rents are strong and vacancies are minimal. Morrisons and Asda cover the town on either side and M&S simply food in the centre works well. Sainsbury’s just doesn’t sit well in this – especially when the Castle Marina store is less than 2 miles away as the crow flies!

So no, I don’t agree with the decision and hope that the Secretary of State kicks it out – sadly I don’t hold out much hope of this though!

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