Well they are 50% over, the UK’s most widely anticipated sporting event ever. They were going to be the first games of the social media revolution – so how have they been, and has social media played as big a part as expected?
Well from my point of view I will admit to having been a bit of a sceptic originally, but I believe the games have been an amazing success and I have really enjoyed following them – even while away on holiday in Italy! I thinks as a country we have done a great job and even the most ‘anti’ UK resident is now a fan.
The upcoming Paralympics promise to be the best ever with almost 100% ticket sales as well!
And what of the social media side? Certainly this has made it easier for me to follow events while abroad and at work – the news side of Twitter has enabled almost instant news of medal wins, which has then allowed me to use other mobile apps to follow events live.
The Tom Daley trolling episode showed the bad side of social media – but the rest of Twitters followers soon put paid to his comments.
So all in all I think Twitter and Facebook and the like have added to the experience, but have not perhaps had the impact that was expected – although that was probably a good thing as it was the negative aspects that were being commented upon pre-games more than the positives.
The real star of the Olympics for me (apart from Team GB) – was the BBC – their coverage has been brilliant, something that you appreciate even more when in a foreign country and having to watch their coverage! I really hope that Channel 4 can match their coverage during the Paralympics.