Correct because it looks right?

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My wife has major issues with incorrect grammar and punctuation, she regularly corrects my blog entries for errors. But the thing that annoys her most is the use of lower and upper case letters in company logos and advertising. As a teacher of small children she says it confuses them – a fair point – but something that isn’t going to change if our advertising agencies and the like have anything to do with it.

However, once in a while you come across some disarmingly great honesty, Betty’s of York is such a case. Their name should have an apostrophe before the s, even I can get that right. But, in their advertising it has no apostrophe – another classic example of the marketing men changing ‘the rules’ to make the name look better when used as a marketing logo!
But, if you look on Betty’s web site within their Q&A section they actually have an explanation about the spelling and admit that it was done because it looks better that way! ;
Still doesn’t make it right but nice to see, and if they keep making food like that in the photo who cares!


3 thoughts on “Correct because it looks right?

    Michael Cook said:
    December 10, 2012 at 10:21 am

    I’m afraid your wife missed one! The plural of “logo” is “logos” not “logo’s”.

      Simon Dare responded:
      December 10, 2012 at 10:24 am

      Sadly she did last night – but I failed to correct it! Thanks for letting me know though…

      sandra marie lewis said:
      January 5, 2013 at 9:33 pm

      Yes! And what an epidemic exists of wrong use of apostrophes!
      It’s so evident on outdoor advertising, writ large, that almost anyone who isn’t sure just thinks ‘s is correct for plural words.

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