You would have had to have been on a deserted island not to have seen the details of the Apple Maps debacle in recent months. Apple sent Google packing – they had previously had a close relationship with them over many things in iOS (the iPhone operating system). But, in IOS 6 they finally got rid of Google maps with its amazing detail and street view and replaced it with their own Map App – which was (and is) rather poor by their standards (actually by anyones standards!).
Heads have rolled at Apple and they have made a public apology about the Maps – a rare event from Apple. There is talk about them buying TomTom who provide the data to enable a faster solving of issues – time will tell.
But now we have Google Maps back on iOS (iPhone at least) in the form of a new app – and it looks great (much as it did before – but better).
It will be interesting to see what Apples response will be – the pressure is on!