Microsoft and touch….

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One of the things I managed to do while in America last week was to visit a Microsoft shop (it was next door to Apple so I didn’t have to go far out of my way) – I was interested to have a look at the Surface – Microsofts take on a tablet. It runs Windows 8 (in two forms) but with touch rather than using the non touch version of Win8 that does not appear to have been received with much enthusiasm anywhere!

20130727-220239.jpgIn the UK I had failed to find a working surface in any store, so I was interested to see what it was like – and to be fair it’s not a bad piece of kit, although even with the recent price drop it is still rather expensive (and quite chunky). Also the keyboard cover (which is clever) is an extra and adds to the cost). What was more interesting however was the fact that in the Microsoft store – which was quite large – there wasn’t a single non touch screen PC or laptop on display (and there were a lot)!

Now if you take it that probably 90% of PC’s are traditional non touch units you have to wonder quite what Microsoft are up to? Do they expect all their users to replace their machines as well as their software when they update to Windows 8.

I actually think windows 8 looks and works OK (much as Windows Phone does), but do they really think they can ignore the non touch market?


4 thoughts on “Microsoft and touch….

    Adrian Burns (@adrianburns) said:
    July 29, 2013 at 9:15 am

    Dell and HP have both been struggling big time with traditional PC sales, the world does appear to be moving in the other direction. But you’re right, Microsoft shouldn’t completely abandon non-touch devices, which they very nearly did with Windows 8 – and have paid the price in doing so with a mountain of complaints from PC users. Hopefully, if the rumours are correct, the 8.1 update should address some of the issues, including bringing back the start button on the desktop. Personally, I really like Windows 8 and Windows Phone 8, and, especially when you have both, it does make sense on a traditional PC for home users. The biggest problem Microsoft has with their unified Windows vision is persuading business users to switch too – but I just can’t see that happening as things stand. Which will not be a good thing for Microsoft when you consider that business users have always been one of their core focuses and hence biggest earners. Interesting times ahead for sure! 😉

      Simon Dare responded:
      July 29, 2013 at 9:20 am

      I had a play with 8.1 on a salesman’s machine while I was in the shop – the return of the start button has been somewhat exaggerated! Yes there is a button where start is on Win7 and below – but all it does is take you directly to the new start screen!

      The icons (or squares) on the start screen are now able to be made smaller so you can get more of them on in a hope of making them more ‘mouse’ friendly.

      So as I see it basically a ‘standard Microsoft cop-out’!

        Adrian Burns (@adrianburns) said:
        July 29, 2013 at 2:17 pm

        Well, that’s typical of Microsoft, unfortunately. And it’s something they claim to be addressing but appear to be failing. Another problem they can’t seem to correct is the speed (or rather, lack of) at which they release updates to Windows Phone. Long gone are they days where it was acceptable to release an incremental update every year or two. Windows Phone 8.1 has already been put back to the new year (it was promised for Autumn this year) and they are instead releasing an intermediate patch to coincide with Nokia’s Amber update for Lumia devices, which we’ll be getting any time now. Sometimes (actually, most of the time) Microsoft are their own worst enemy.

        Simon Dare responded:
        July 29, 2013 at 2:22 pm

        Totally agree – it never ceases to amaze me how inept they are at moving forward in a cohesive way – it was the same with the old windows mobile – great in its day but then had a lingering and painful death!

        Everything I have seen and experienced of Windows Phone is excellent (and better than Android) – but if it wasn’t for Nokia who needed to make it work to survive as a phone producer it wouldn’t have done anything!

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