I have a client who makes coffins – this sounds rather morbid and unexciting, but as well as ‘normal’ coffins they make bespoke coffins as well. This side of the business trades as ‘Crazy Coffins‘ – and what they produce are quite amazing.
It is as you can imagine quite a niche business, but once people hear of it they tell others about it, so growth is somewhat organic. However they do have a Facebook page and put up photos and information about their special coffins. The number of likes on the page were at around 700 a few weeks ago, and then they had some ‘internet luck’….
A lady who lived in Aylesbury wanted a casket for her ashes in the form of the Star Ship Enterprise from Star Trek (she was a Trekkie). The details and photos were duly added to the Facebook page once completed on the 8th December, and then some internet growth occurred…
Within a day the likes on the Facebook page had doubled, mainly due to a US undertaker who liked the page, his like was then seen by George Takei (Mr Sulu from Star Trek) who has 5 Million followers on Facebook (he is also on Twitter @GeorgeTakei) – the photo then gained 40,000 likes.
Crazy Coffins Facebook page currently has 1855 likes – proof (if needed) that social media still works for marketing!