Social Media – the importance of a good data connection…

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There are certain things in life that we take for granted – the sun rising in the morning and setting at night, England disappointing us at football – you get the idea. And as the world changes our expectations change also, who would have imagined 10 years ago that we would all expect to be able to access mobile data where ever we are to interact with social media (and collect email etc).

The smart phone has become an essential part of so many people’s lives now and we expect it to work all of the time 100% effectively. Apple, Samsung and Microsoft have done their best to facilitate this with their hardware and software – all of which still never ceases to amaze me with what it can do. However there is a weak link in all this…… and that is the networks.

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You can have the best bit of hardware in the world, but if you can’t get mobile data it is about as much use as a brick! My experience at the Test Match at Trent Bridge this week was a classic example. I was intending to twitter via the @InnesEngland twitter account from the match, and I did, but not to the degree I wanted to due to a lack of 3G signal from our carrier Vodafone. I know it wasn’t just me because my colleagues were having similar issues with data as well.

This is not a new phenomenon brought about by the increased use of mobile data, I have found Vodafone wanting on their coverage for many years. They have made some minor improvements, I actually got 3G in my home town of Malmesbury recently for the first time ever. But generally they lag well behind the other networks EE and in particular.

There was a time when the enterprise user was the most important user to a networks data provision, that may still be the case but for different reasons as Social Media usage explodes into that market. Perhaps it is time for the various networks to share their masts and provide the sort of service the rest of Europe already experiences.

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