Almost World Class

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This last weekend the wife and I have been on what could be described as a bit of a personal pilgrimage (for me) – we have been to Wiltshire. More accurately we have been down to the area around Salisbury and Stonehenge, this is where I was born (Salisbury, not Stonehenge) so the area has a certain draw for me still. OLYMPUS DIGITAL CAMERAOne of the things I was looking forward to from our trip was seeing the new Stonehenge visitors centre (and the ‘improved’ area around Stonehenge itself). I was not disappointed by the new building, it is quite something, and quite ‘out there’ as far as buildings used by English Heritage go. It has some great features and somehow ‘fits in’ to the open landscape that is Salisbury Plain. Stonehenge is without doubt a World Class ‘attraction’ – it is after all a World Heritage site, so it is up there with some fairly impressive competition – The Pyramids at Giza, The Taj Mahal, The Vatican – you get the idea. So I applaud what has been achieved here, the centre is amazing and the improved landscape around the stones created by closing and removing the road past has made it feel much more ‘rural’. OLYMPUS DIGITAL CAMERAHowever I get the feeling that English Heritage just aren’t used to running such a high profile site. As I have said the building is great, but the staff (who are all dressed in their corporate uniforms) just aren’t enthusiastic – or dare I say it – friendly and polite. Also there is a ‘land train’ that takes you the mile and a half down to the stones themselves. This is very slick and comprises three carriages pulled by a Land-rover, which somehow feels just right for the location. But, although there is a full PA system in the land train it isn’t made use of it to tell the visitors about the site and build the moment before it comes into view (the new visitor centre is well away from the stones). If this was an attraction in the USA the trip there would be used to set the scene, not just to inform you the trip will take 5 to 7 minutes and not to open the windows! Yes there is an audio tour you can take, and the audio visual in the centre really is first class. But for an adult ticket at £14.90, (concession £13.40, child £8.90 and family £38.70) I personally expect just a bit more?

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