Jony Ive

Apple ‘watch’ – will I buy one?

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As a hardy Apple fan you would be forgiven for expecting me to run out and buy an Apple watch as soon as it is released. However, I really don’t think I will, and there are a number of reasons;

Apple 'Watch"
Apple ‘Watch”

Primarily my Pebble Steel smart watch! It is now almost 12 months old and gives me all the  notifications from my iPhone really well. The software is constantly being evolved as well with the most recent including health tracking. However the most important thing for me is that I get at least 5 days use between charges…

Secondly, Apple products are invariably best from the second or third version (the iPhone being a classic example) and I expect this to be the case even more with the watch. Don’t get me wrong, it will still be great, but just not as good as it could (or should?) be.

Marrakech - very sunny!
Marrakech – very sunny!

Thirdly, as with many of the new smart watches it appears to me to be trying to achieve too much rather than doing a few things really well. That is great if you can pull it off – but again I come back to point two above.

So at this stage I will stay with my Pebble – in my view this is still the best smart watch out there, No it doesn’t have a flashy colour touch screen, but that is why the battery lasts as long as it does, and I can see it in very bright sunlight – try that with all the others….

Apple will be market leaders in wearable tech, but not yet – their watch will probably be the best of the rest in its first version…

Bet you never thought you would hear me say that!

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